A Design venture in Kuwait City, Kuwait.
Art Direction, Design & Photography: Cure
Cure a collaborative venture with Salem Abougosh, Nauman Abdul Hafeez & Dimitri Karam of Unit. This project was born out of the necessity of having a design practice that is true to the word Design in Kuwait and the Middle East. Motivated by Massimo Vignelli's "fight against the ugliness" aproach and the intellectual side to design we joined forces. Cure believes in tackling every design challenge honestly through research and customising our approach to the task accordingly.
Salem X Nauman X Dimitri = CURE