A pop-up doughnut van in Kuwait.
Art Direction, Design & Illustrations: Dimitri Karam Renderings: Moataz Zeitoun
A pop-up doughnut van/booth. Targeting teens and young adults with "different" and exciting flavours which is also reflected in the packaging and concept. The Idea behind the branding is the loony, magical and colourful world a bite of a Doh' doughnut teleports you to. Where everything is out of the norm. "Your gateway to a better day."