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SpareBank1 - Hallingdal Valdres

 

SpareBank1 - Hallingdal Valdres

A Bank in Hallingdal & Valdres, Norway.

Art Direction & Design: Dimitri Karam
Photography: Cathrine Dokken

This exciting project was an interresting way to tackle a problem a bank was having with design.
It is a series of posters and invitations to inform clients of Øystre Slidre Sparebank of the merger of their bank with SpareBank1
To become SpareBank1 - Hallingdal Valders.
The main problem was revealing all the info at once, as the bank thought that the info should be primarily to existing clients.
Inspired by Stefan Sagmeister´s Made You Look,the solution was to make the posters and invitations have hidden messages that are only revealed by using
red film glasses given out to the clients with the invitations.