Coming up and executing a concept to create awareness around Peace Day (21st September)

In this project we (RH & DK) concentrated on creating the awareness among young students.
We saw that children and teens would be the right target since they will understand the concept of Peace Day more than generations that have been influenced and brainwashed by politics. They would also spread the word at home and to their friends and start a discussion and spread the word faster.

The project involved brainstorm sessions and workshops to design a good way to convey the message by involving the participants and making them create the content.

We ended up contacting several schools and youth centres in Bergen, Norway to start planting the seed and asking if they were interested in involving their students to be part of the project.
A presentation was prepared on Peace Day, the work done by Jeremy Gilley from Peace One Day and what we ware thinking to create by involving the youth. We gave the presentation to school faculties and were given permission to go ahead on our project.

There were 3 activities for the participants to take part in:
/ Visual
//Audio
//Written

In the visual part, the participants were asked to think about what peace meant to them for a minute while they were filmed sitting alone in a room. That showed their facial expressions and reactions to the thoughts. Meditating on the word “peace“ for a minute made them give peace at least a minute of their time.
They also had the option to communicate more visually by writing a message and showing it to the camera while thinking.
The third step, if they wished to do so, was to record an audio message about what peace meant to them. That audio track was then put on top of the video that showed them thinking about peace before recording the message.

The videos of young people thinking, writing and saying something about peace had a very personal and emotional effect on the viewer.

/2
//2012
///10212
////X

These are numbers we used to explain how the message was going to be spread.
2 for RH and DK staring with an idea.
2012 is the number of children to take part in the project.
102012 is an estimate on how many people would hear about it directly from the participants (parents, family, friends…)
X is the number of people we could reach through the event on the 21st of September 2012 and social media.

On Peace Day 2012 a wall with all the videos will be displayed. Anyone interested could visit the Peace Pavillion and view the project.
The videos created were made anonymous by generating QR codes linking to each video and hid behind small windows on a white wall.
Visitors scan the QR codes with their smart devices to view the videos.